Guava Tree Music is a multi-service music agency dedicated to global booking of emerging and independent talent, producing events and providing consulting services to artists, performing arts centers and arts based organizations.
Viviana Mercedes Benitez, founder and president of Guava Tree Music
Viviana is a seasoned cultural producer and strategic program lead with a track record of delivering high-visibility events that create meaningful community impact and strong brand alignment. Her work over the past decade within the performing arts and music industry has included managing, touring, presenting and producing. As the senior producer for BRIC Viviana curated and produced Celebrate Brooklyn! at the 9,000-capacity Prospect Park Bandshell and for the sold-out BRIC JazzFest and spent five years producing public programs at Lincoln Center . She has produced over 1,000 live events that bring together global talent, diverse audiences, and world-class production standards.
She specializes in building partnerships that connect mission-driven programming with values-aligned corporate and philanthropic sponsors. Her work integrates artistic excellence with measurable outcomes: audience engagement, community reach, cultural visibility, and media amplification. Viviana collaborates with executive leadership, directors, agencies, and brand teams to create sponsorship opportunities that feel authentic, impactful, and mutually beneficial.
Rooted in cultural equity and shaped by her long-standing relationships across New York’s creative and artistic networks, Viviana’s productions operate at the intersection of community, creativity, and civic life. Her independent work is about investing in programming that strengthens cultural ecosystems, expands access to the arts, and brings powerful storytelling and performance to audiences who deserve to be seen, represented, and inspired.
